Jim Bebbington, Colorado AvidGolfer/AvidLifestyle Publishing
Peggy Elath, Advertising Executive at Towns & Associates, Inc.
March 22, 2017 – Peggy worked in Sales Dept with Laura, at Isthmus Publishing
“Laura is an exceptional employee. She is personable, energetic, thorough, organized, insightful, diligent, ethical and conscientious. Laura is an excellent communicator and she writes well. She is a creative thinker who approaches her work eagerly and with enjoyment. She is inquisitive, which means she is up on the latest social and other digital media, and she stays current with new developments in Madison. As the Sales Assistant to the Advertising Manager at Isthmus, Laura was responsible for managing the details of a double size sales list. She obtained and confirmed ad commitments, secured ad content from advertisers, put creative requests through to the graphic designers, entered ad reservations and billing into the ad management system, and proofed finished ads to customers. Isthmus has multiple deadlines which Laura met calmly and efficiently. These include weekly print deadlines for the paper and for online advertising, sponsorship deadlines for Isthmus events, and deadlines for special sections such as Abode, Dining and Annual Manual. Laura regularly went above and beyond in her job at Isthmus. She was the only assistant in the Sales Department, and she was a great team member. Although it wasn't part of her job description, she set up reservation systems for the entire department, coordinated the production of sales materials, and contributed to strategic planning. She generously took on the extra workload when I and other Sales Reps were out of the office on vacation. In addition, she prospected for new business and regularly alerted me when she came across news about my customers. She made time in her workday to help with Isthmus/Red Card projects and she volunteered at Isthmus events after hours.”
Kathy Bailey, Director of Administration at DAIS (Domestic Abuse Intervention Services)
November 1, 2016 -- Kathy was senior to Laura, but didn’t manage directly at Isthmus Publishing
“Laura is a smart, enthusiastic, motivated employee. She relishes the relationships she builds with businesses, brings solutions to the forefront and works smart for the people she supports internally and externally. She is meticulous about detail and deadlines, and keeps up to date with current trends in our industry. Laura has great team building and collaboration skills. She has a wide variety of interests and experiences, and it is a pleasure to work with her.”
Jodi Lyon-Grams, Publicist at The Creative Company, Inc./Freelance Video Producer
June 23, 2015 -- Laura worked with Jodi at Discover WI/Discover Mediaworks
“Laura has an excellent work ethic and always contributes significantly more than she's required. She offers valuable insights and brings a great attitude! She's a fantastic colleague who can be relied upon consistently.”
Sayward Proctor, Director, Brand Management at Everspring Inc.
August 21, 2013 -- Sayward managed Laura directly at KW2
“Laura consistently tackles assignments with enthusiasm and is willing to help with projects both in and out of her job description. She’s learned to manage her expanding workload including account service duties, new business duties and intern coordinator duties. In doing so, Laura has increased her skill set and knowledge base. Another area that Laura has excelled in is the management and mentoring of the account interns. She offered to take on the role without any management experience, and the KW2 interns have flourished under her direction. Laura is a valuable asset to the agency, her positive attitude and willingness to make projects the best they can be is loved by everyone at KW2.”