St. Augustine Mermaids Volleyball

Visual Identity & Brand Deliverables

After picking randomly from a “U.S. Cities” hat and a “Sports” hat; I chose St. Augustine, Florida and volleyball.

Given the locale and fun beach atmosphere I developed a sports brand for the St. Augustine Mermaids Volleyball team.

Keeping the colors playful and the logo clean and simple, the end result is a vibrant, intriguing brand experience.

SKILLS: Branding | Concept | Illustration | Logo Design | Motion Design

PROGRAMS: After Effects | Illustrator | InDesign | Photoshop

- STUDENT WORK -